Tamalli Healthy foodservice supply built for informal Africa

Tamalli is a diet-based malnutrition intervention based on nixtamalization (alkaline cooking), an ancient Aztec maize processing technique that has yet to be applied in Africa. Nixtamal consumption can solve two of the biggest challenges associated with Africans’ reliance on maize — aflatoxin exposure and micronutrient deficiency.

Both are linked to maternal anemia and child stunting, and there are currently no affordable and accessible diet-based strategies to solve them. Nixtamalization naturally reduces aflatoxin levels by up to 95%, and also reduces phytic acid levels by up to 35% (making it a prime vehicle for fortification).

Our solution is to build a foodservice supply network for informal vendors, making nixtamalized foods ubiquitous enough for significant consumption levels — while also reducing the negative impact informal food vendors are having on public health, and creating significant local employment. 

Vendor programs include a branding package and daily delivery of fresh foods ready for sale. Programs are designed to attract more regular customers and increase profitability through greater control over ingredient cost. Customers will be able to achieve greater health at little or no marginal cost depending on the dish. 

Fundraising

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Idea

We have an elevator pitch. We have a revolutionary new idea that will change the world.
We have an elevator pitch. We have a revolutionary new idea that will change the world.

Healthy foodservice supply built for Africa's informal vendors. Core product line based on nixtamalization (alkaline cooking), an ancient Aztec maize processing technology used across Latin America, and the world's most effective diet-based strategy for preventing malnutrition. Our goal is to make nixtamalized maize ubiquitous across Africa.

Team

Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.
Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.

We have a founding team of experienced inclusive business professionals who have developed dozens of businesses across dozens of frontier markets, and are primarily based in Kenya. CEO has previously worked on a similar corporate venture with Unilever and GAIN in Kenya.


Product

We have a demo or prototype and are ready for the next step. We have developed the product ourselves and own all of the <abbr title="Intellectual property (IP) rights are legally recognized exclusive rights to creations of the mind.">IP</abbr> for the product.
We have a demo or prototype and are ready for the next step. We have developed the product ourselves and own all of the IP for the product.

We've successfully prototyped several nixtamal recipes in Kenya, winning head-to-head paid taste tests with informal vendors selling traditional foods. We have validated vendor interest in a foodservice supply solution, and need funding to further design the vendor programs.

Revenue

We plan to start by building a community of passionate customers. We have identified one or more revenue streams. We already have revenue from paying customers.
We plan to start by building a community of passionate customers. We have identified one or more revenue streams. We already have revenue from paying customers.

Deliver a branded vendor program to informal vendors, including a daily delivery of prepared foods the vendors can profitably add to their menu. Vendor program includes an up front 'franchise fee' for the brand package, and a daily fee for the foods ordered.


Inclusiveness

We involve low-income groups as consumers. We involve low-income groups as producers. We involve low-income groups as distributors. We involve low-income groups as employees.

We're solving a public health issue at no marginal cost to the consumer, putting the power to choose a nutritious diet in the hands of consumers rather than government programs, and supporting vendor livelihoods and creating significant local employment for people with limited skills.

We involve low-income groups as consumers. We involve low-income groups as producers. We involve low-income groups as distributors. We involve low-income groups as employees.

We're aiming to create measurable health benefits for Tamalli consumers. Basic impact can be achieved at any level of consumption, but prevention of anemia and stunting require a higher level of consumption (35% replacement rate of the current maize products they are eating). We'll be able to better quantify the reach of this impact once we understand end-users long-term consumption patterns, but believe our solution will lead to a significant decrease in urban stunting rates.

  1. Idea and Stage

  2. Team and Organization

  3. Market and Marketing

  4. Finance

  5. Impact

  6. Investment

Team

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