Nuru Energy

Nuru Energy’s main activity is to disseminate its off-grid recharging platform in an effort to address the low power energy needs of the 700+ million people in Africa who live without electricity and who live on less than $1.50 per day.

Fundraising

This venture is seeking finance for their venture. Are you an investor? Check out the Pro Account to see the details.

Idea

We have an elevator pitch. We want you to sign an NDA before we share our business plan. We are already working in <abbr title="Base of the Pyramid">BoP</abbr> markets and want to improve our current offering.
We have an elevator pitch. We want you to sign an NDA before we share our business plan. We are already working in BoP markets and want to improve our current offering.

We create a network of village entrepreneurs (VLEs) that use our off-grid platform as the basis of an off-grid recharging business, recharging our portable, rechargeable LED Lights, mobile phones & other USB-charged devices. Lights are sold for USD1.50 as a loss-leader and the cost is recovered by capturing a portion of VLE recharge revenue.

Team

Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.
Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.

Sameer Hajee, CEO, Simon Tremeer, Director, Manufacturing - Electronics & Logistics Barry Whitmill, Director, Design Sammy Malaki, Director, Finance Benon Kalisa, Country Manager, Rwanda


Product

We have a working product or service. We have developed the product ourselves and own all of the <abbr title="Intellectual property (IP) rights are legally recognized exclusive rights to creations of the mind.">IP</abbr> for the product.
We have a working product or service. We have developed the product ourselves and own all of the IP for the product.

Have developed a new version of the recharging station (the Octopus Charger) that uses both our POWERCycle pedal generator and a 60W solar panel and recharges any USB device.

Revenue

We already have revenue from paying customers.
We already have revenue from paying customers.

Village Entrepreneurs (VLEs) are set-up in teams of 5 women or men. They pay USD60 as a commitment fee (USD12 each), which allows them to use our recharging equipment. The VLEs sell our portable, rechargeable LED lights for USD1.50 each and recharge them for USD0.20/recharge. Each recharge gives a rural, off-grid household up to 28 hours of clean LED light. In order for the recharge equipment to operate, VLEs buy activation credits from us using mobile money. Activation credits cost USD0.10


Inclusiveness

We involve low-income groups as consumers. We involve low-income groups as distributors.

80% of Rwandan households earn less than $1.50 per day. The energy needs of the < $1.50 market, are basic – primarily task lighting, mobile phone charging, and radio. For lighting, the majority of the market uses kerosene because of the ultra-low upfront and running costs. We designed our products and business model with this criteria in mind.

We involve low-income groups as consumers. We involve low-income groups as distributors.

By end of 2016, we plan to set-up 2000 VLEs and through this network, distribute 240,000 LED lights to 240,000 households earning less than $1.50 per day. Each Light displaces 0.1 tonnes of CO2 (UNFCCC AMS 1A methodology), therefore 24,000 tonnes of CO2 will be displaced yearly.

  1. Idea and Stage

  2. Team and Organization

  3. Market and Marketing

  4. Finance

  5. Impact

  6. Investment

Team

Updates