Green Gold Social Enterprise Moringa as a pivot to combat malnutrition and alleviate poverty

Malnutrition and poverty are two huge global problems which also severely affect the rural North of Ghana, where we live. In some district, poverty rates reach up to 80% and 1 in 4 children living in the rural North is stunted due to chronic malnutrition. We want to make a difference by introducing smallholder farmers to Moringa Olifeira as a new cash crop. We provide all inputs and they grow Moringa around their farms as an extra crop, keeping risks for farmers very low. We buy the seeds to locally produce Moringa oil for export. The leaves are very nutritious and have a proven track record to treat and prevent malnutrition. Leaves are left for own consumption and for the local market. Growing 100 trees can generate an additional USD 1800,- of annual EXTRA income per smallholder farmer. In addition at least 50% of our profit is reinvested in our farmers’ communities in the areas of health, education and stimulation of other social enterprises.

Fundraising

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Idea

We have an elevator pitch. We plan to execute a proven concept in a <abbr title="Base of the Pyramid">BoP</abbr> market.
We have an elevator pitch. We plan to execute a proven concept in a BoP market.

We introduce smallholder farmers to the commercial growing of Moringa Olifeira. They grow Moringa around their farm as an additional crop and we buy the seeds for a guaranteed fixed price and process it locally into Moringa oil for export to the cosmetic and fragrance industry. 50% of profit is reinvested in community development.

Team

Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.
Our founder has the business savvy and persistence to turn ideas into a company. We have a business network and can get introduced to the right people. We can build the product. Given the time and money, we can deliver on our promises.

Clement Matorwmasen: co-founder and CEO. Entrepreneur and ICT-specialist. Visionary with strong local ties, prepared to get his hands dirty Femke Matorwmasen: co-founder. Medical Doctor/ lecturer. Logical and practical thinker Eric Agyeyomah: exp value chain manager in Ghana


Product

We have a demo or prototype and are ready for the next step. The product is built with open hardware and/or software, so there is no proprietary third-party IP.
We have a demo or prototype and are ready for the next step. The product is built with open hardware and/or software, so there is no proprietary third-party IP.

We can produce Moringa Oil but need better machinery for a better quality porduct. We are planting Moringa and it takes another year before we can start harvesting.

Revenue

We have identified one or more revenue streams. We have a cash-flow prognosis. We plan to monetise our offering in the next phase.
We have identified one or more revenue streams. We have a cash-flow prognosis. We plan to monetise our offering in the next phase.

We sell on the basis of wholesale to international buyers in the cosmetic and fragrance industry, especially in Europe and USA. They use moringa oil as an ingredient for their products. There are no specific export requirements for Moringa oil so we only need to meet the demands of our customers. We have several interested buyers and are at the stage of signing MoU's with them for further commitment.


Inclusiveness

We involve low-income groups as producers. We involve low-income groups as employees.

Because smallholder farmers are at the center stage of our business. It greatly enhances their income and they can use Moringa leaves for the local market on top of that. Growing Moringa on a plantation only would be more cost-effective but much less inclusive, we have purposely chosen for the latter.

We involve low-income groups as producers. We involve low-income groups as employees.

In the next 7 years we will involve at least 10.000 farmers and lift them and their families out of poverty. We will create at least 500 direct jobs for which we primarily target unemployed youth and women. After 3 years we expect to make a profit, which is expected to reach over USD 10 million after 10 years. 50% will be reinvested in our farmers' communities in the areas of health, education and stimulation of other social enterprises. This will benefit at least 100.000 more people.

  1. Idea and Stage

  2. Team and Organization

  3. Market and Marketing

  4. Finance

  5. Impact

  6. Investment

Team

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