Consumer’s Choice Limited

Our mission is to promote the use of clean cooking energy fuels in low income urban homes and slums in Kenya. Our goal is to replace use of environment polluting and unhealthy fuels such wood, charcoal and kerosene fuel, with bio-ethanol gel fueled stoves because they are environmentally friendly, more efficient, more economical and healthier to cook with.

Fundraising

This venture has not initiated a round of financing on this platform. If they choose to, the summary of the fundraising round will appear to registered investors here.

Idea

We have an elevator pitch. We are already working in <abbr title="Base of the Pyramid">BoP</abbr> markets and want to improve our current offering.
We have an elevator pitch. We are already working in BoP markets and want to improve our current offering.

Expand our distribution network form 50 supermarkets to 200, tap into the lucrative SACCO's market in Nairobi county with more than 150,000 member. Appoint 4 major distributors to cover Nairobi County and environs. Employ 100 sales commission agents to sell goods from distributors. Sell ethanol gel to restaurants as chaffing dish fuel, target 200.

Team

We can build the product. Given the time and money, we can deliver on our promises.
We can build the product. Given the time and money, we can deliver on our promises.

Mohammed Kadhi is a seasoned marketer having worked in the advertising industry as a senior account executive. He has a B.Com (marketing option). Frida Mlingi a seasoned financial expert has worked in the FMCG field for more than 7 years. She holds an MBA Califonia USA.


Product

We have a working product or service.
We have a working product or service.

Since 2011 to date, we have sold 13,000 ethanol fueled stoves and over 142,000 liters of gel. We have a presence in 4 major supermarket chain, with a total of 52 branches. We are also supplying ethanol gel to more than 10 restaurants, hotels and caterers for chaffing dishes instead of methylated spirit.

Revenue

We already have revenue from paying customers.
We already have revenue from paying customers.

We sell our stoves and gel to major supermarkets in Nairobi and environs having a presence in 52 stores. We attend trade fairs and exhibitions to promote products and make sales. We have 2 distributors who serve their territories and employ Green Ambassadors who are door-to-door sales persons. We also supply many Nairobi hotels with ethanol gel as a chaffing fuel gel.


Inclusiveness

We involve low-income groups as consumers. We involve low-income groups as employees.

Through our distributors we train the youth to become 'Green Ambassadors' who are door-to-door commission sales agents, who have targets of 50 stoves to sell per month earning $220 dollars per month. We promote healthier cooking fuel, protect environment with less charcoal use and create employment of otherwise unemployed youth in Nairobi County.

We involve low-income groups as consumers. We involve low-income groups as employees.

Our distributors who serve their territories must employ Green Ambassadors who are door-to-door sales persons. These Green Ambassadors all come from the low income communities where they sell our products. The earning they get automatically goes back to their communities.

  1. Idea and Stage

  2. Team and Organization

  3. Market and Marketing

  4. Finance

  5. Impact

  6. Investment

Team

Updates