Consumer’s Choice Limited’s principal mission is to promote the use of clean and sustainable cooking fuels and efficient stoves to a potential consumer base of 2,288,000 low income urban homesteads and slums in Nairobi County and environs. We aim together with other stakeholders to replace gradually the use of unsustainable, environment polluting and unhealthy fuels such as wood, charcoal and liquid kerosene, with the ethanol gel fueled stoves and LPG stoves because they are environmentally friendly, efficient, economical and healthier to cook with. Since January 2011 when our company entered the Kenyan market to date, we have managed to sell over 13,500 stoves of which 9,240 were our own Moto Safi™ stoves and over 145,000 litres of gel mainly to supermarkets, exhibitions, independent sales persons, hotels and office sales.
With the successful introduction of ethanol fueled stoves in Nairobi County and the market research carried out shows that there is a huge untapped market.
Director - Strategy & Business Development
Consumer's Choice Limited