About Me

I'm a marketing and business development expert at the BoP Innovation Center. I focus on supporting Inclusive Business entrepreneurs in the development of relevant concepts and (social) marketing strategies.

After finishing my Masters degree in International Management (Maastricht), I worked for five years as a marketing consultant to support multinationals in concept development and branding. After realizing that the massive innovation gaps lie with the BoP, I moved my focus to consulting multinationals in creating profitable BoP strategies.
I got my feet really dirty while working as a business development manager to successfully scale a remarkable social enterprise (Africa Interactive) that creates media in Africa and Asia by working with local filmmakers and photographers.

I have a strong belief in the market potential at the BoP. but am convinced that it can only be tapped if you truly understand BoP insights and co-create new innovations.  

I am an



Utrecht, Netherlands (Nederland)

  • Product Development
  • Marketing and Sales
  • Organisational Development
  • Partnerships
  • Market research and customer insights
Sector Focus
  • Food and nutrition