Diving into Inclusive Business: IBA trains ICEX trade officers

Saskia Rotshuizen
By on April 13, 2017

The Inclusive Business Accelerator offers online and offline trainings on inclusive business. Our in-person trainings focus on the use of tools supporting access to low-income markets. In April 2017, IBA facilitated a training for ICEX, the Spanish Institute for Foreign Trade.

Over three days, 4 IBA trainers worked closely with 15 ICEX trade officers to share best practices, case studies and tools on inclusive business. We covered key questions such as: how to conduct market research in a data-poor market? What are important considerations when selecting partners? Where to look for inclusive business opportunities?

For the duration of the training, participants stepped in the shoes of consultants working for a fictional venture, with the goal of developing an inclusive business model. An IBA training took place simultaneously in the ICEX office in Bogotá, Colombia, creating a strong dynamic for all participants.

With 4.5 billion people at the base of the economic pyramid, inclusive business is becoming an increasingly relevant and essential value proposition for large companies looking to enter new markets. With these new tools and approaches, ICEX is now able to diversify its value proposition to Spanish companies looking to internationalize their export, and guide them in entering low-income markets.

By the end of the training, all participants became IBA advisors. Our trainers Ana Perez Aponte, Claudia Knobloch, Rutger Bults and myself left the training energized by the enthusiasm and looking forward to more inclusive business trainings!

Interested to know more about inclusive business? Contact IBA!